It’s no secret that the company I work for, Ripe have recently started doing major work in The United Arab Emirates. What has been ‘secret’ or rather commercially sensitive has been that we have done the branding of a new hotel there (and a lot of other cross disciplinary work).

The team have in anticipation launched a micro site, http://www.ripedesign.com/formula1 and there is a news story on our website http://www.ripedesign.com.

We had many sleepless hours, loads of weekends worked and sterling effort by all in the team but particularly Michael Backhouse.

I had the opportunity to visit the hotel as it was being built – not so many months ago… and there was just sand and structure – the building rate and overall creation was phenomenal and the scale and ambition of the project is huge.

Now this coming Sunday I will watch the Grand Prix as it race THROUGH this building.